One of the many reasons why eCommerce stores fail with paid advertising is due to not properly understanding their market, competitors and creating high performing copy, assets and funnels for their products.
According to reports of Forbes in 2018, Google had captured 80% of all retail search ad traffic. The number has increased over time, and the marketers cannot ignore Google product listing ads as it delivers an 8:1 return on investment in some cases. It means every 1 dollar spent will give you a return of 8 dollars.
To help you stay up to date we have listed our favorite Google Shopping blogs and eCommerce-related websites to follow in 2021.
KeyCommerce is a medium-sized marketing agency based in Sydney, Australia. The agency helps the eCommerce store owners and marketing professionals to find profitable products, devise marketing strategies, and successfully launch the products.
The KeyCommerce blog is a very resourceful blog with a generous amount of information related to the latest eCommerce trends, product searches, and digital marketing tips. They have launched a free course to contribute to the success stories of budding eCommerce entrepreneurs. The course is a step-by-step guide on how to launch a successful eCommerce business.
The blog has several categories eCommerce to building your eCommerce to Google Shopping Ads, Google Merchant Center, and Google Shopping Campaigns.
The second Google Shopping blog that the digital marketers and store owners must consult is Store Growers. Store Growers is the brand for result-driven and performance-focused eCommerce entrepreneurs. Dennis Moons, an eCommerce PPC from Belgium, has taken the brand’s initiative to help small eCommerce businesses build successful businesses. Store Growers master in diverse niches from food & apparel to home décor and electronics.
Dennis has been in the PPC business for years, his expertise has enabled him to create practical guides and courses for new eCommerce entrepreneurs and marketing experts. The blog results from his hands-on experience and how to come back after failure when experimenting with different strategies.
You will also find different case studies and success stories of brands that leverage Google Ads’ potential to succeed.
If you are a store owner looking for practical knowledge on what products to sell, how to manage your Google product listing ads, and implications of focusing on profitable products, GoDataFeed is a powerful resource.
The company has been in the business of eCommerce for the last 13 years and simplifies launching an eCommerce store. The DataFeedWatch blog features with different posts around inventory management in eCommerce, online platforms like Amazon, eBay, etc., and other social media platforms that eCommerce marketers can leverage to boost sales.
DataFeedWatch provides data feed optimization, product-level analytics, Google Search Ads, analytics of different marketplaces, and useful insights about competitors’ pricing. In short, it is an all-in-one solution for entrepreneurs preparing to launch products in the online space.
The best thing about DataFeedWatch is its strong learning ecosystem for eCommerce marketers and store owners alike. You can get access to a range of eBooks, Case Studies, and a resourceful blog with regular updates about recent trends.
Their posts have concentrated on useful, practical tips and guides to help entrepreneurs succeed without getting interrupted by hurdles and pitfalls.
Another great thing about DataFeedWatch is the regular monthly updates that consist of new trends, upcoming opportunities, and tips to try in Google Shopping Ads Space.
Smarter eCommerce, known as smec is another all-rounder platform on the mission of empowering eCommerce entrepreneurs. The platform offers different automation solutions to the eCommerce store owners to maximize profits and build successful strategies. The blog of smec is built to help entrepreneurs find solutions for different problems faced during the journey.
A Better Lemonade Stand is an idea of delivering value to entrepreneurs through content and resources. It is an eCommerce incubator that empowers entrepreneurs to start and run their businesses successfully. The man behind the platform is a digital marketer and an eCommerce expert with years of experience. The platform offers different handbooks, marketing plans, business plans, product supplier directories, and a lot more.
The blog is not a random collection of ideas for eCommerce entrepreneurs. Instead, it is built on the three-step process of build-launch-grow. Whatever stage you’re at or whatever niche you want to venture in, you can get mentoring and practical guides from diverse content on A Better Lemonade Stand.
Bootstrapping eCommerce is a subsidiary of A Better Lemonade Stand. The founder of Better Lemonade Stand started the Bootstrapping eCommerce to focus on the entrepreneurs just taking off in their eCommerce journey. The parent company has diverse resources and content for entrepreneurs at different levels of the business journeys. However, this bog is specifically built for budding entrepreneurs.
This dedicated blog is built to provide content for the entrepreneurs around different areas of running an online business. You will find practical and theoretical information on the blog related to Google Shopping Ads, SEO, Digital Marketing, Social Media Marketing, Dropshipping, and a lot more.
You must add PracticalEcommerce to your read list to stay updated about the latest trends, product information, and other useful resources that can help you boost your business.
Oberlo is a name that almost every eCommerce entrepreneur might be familiar with. Oberlo is a proud product of Shopify, and it offers a dynamic perspective to entrepreneurs with podcasts, blog posts, eBooks, and dropshipping tools.
As an entrepreneur, you must subscribe to the blog of Oberlo because they have a unique approach toward online businesses backed by the power system and analytics from Shopify. If you are setting up a dropshipping eCommerce store, there is no single area of a dropshipping business that the Oberlo team has not covered.
Sleeknote is an all-in-one platform for eCommerce entrepreneurs, offering you services from email directories to increasing product sales and traffic through a content strategy. The team at Sleeknote has built the blog to provide their readers with a series of valuable information, practical tips, and useful guides. The blog is a great resource to facilitate you along your eCommerce journey.
From launching your eCommerce store or Google product listings to increasing the ROI by email marketing they have a plethora of valuable information to guide you about every technicality of running your business.
It’s s an impactful content ecosystem based on tested and proven strategies, tools, add-ins, and guides to launch your eCommerce business and keep it running. The learning ecosystem empowers the new entrepreneurs to equip themselves with the right skills and knowledge to step into the industry.
ecommerceCEO offers different courses about selling online, setting eCommerce business through Amazon, eBay, Shopify, Google product listing ads, etc. Besides the courses, they are building a blog for entrepreneurs to guide them in their post-learning journey.
Last but not least, eCommerceFuel is a scaling platform for eCommerce businesses. The community comprises eCommerce entrepreneurs, newbies, marketers, and experts from diverse backgrounds and strengths. As an online seller, you can leverage the community to get insights about the market, avoid mistakes that others made, and learn from their experiences.
The eCommerceFuel blog, like the community, also serves the online sellers with valuable content that adds to their online selling strategy. You will get content and information from launching to scaling, sourcing, managing, and accounting of your eCommerce brand.
In a Nutshell
Regardless of your market size, niche, and business scale, all 12 Google shopping, and eCommerce blogs are a great resource to keep up to date with. You can do a deeper analysis of each blog and choose one that best suits your current needs.