Google Shopping Automation Tools can be an efficient way to manage, edit and optimize e-commerce sites.
These tools eliminate the need for time-consuming manual tasks and instead automatically generate your feeds, setup and manage optimized ads and allow merchants to bid automatically based on smart rules and AI, hopefully saving you time and making the most of your ad budgets.
Listed below are some of the most popular product listing ad management and automation platforms currently available.
1. Whoop!
Built specifically for e-commerce businesses, Whoop! can be used with equal success across all industries eligible for Google Shopping. With their smart automation tools, you can gain competitive advantages through automated optimization.
Whoop! Offers automated campaigns for millions of products, optimized KPI-based bidding, customized shopping strategies, and actionable insights and reports.
The specific pricing for Whoop! varies with the size and complexity of each business. After a quick account analysis, a sustainable pricing plan is provided based on a fair cost-to-benefit ratio.
Pricing: Based on account analysis; request required.
2. HeraldBee
HeraldBee is a fully automated Google Shopping app that makes Google Shopping product feed management efficient and effective for all kinds of businesses.
As a technology partner, HeraldBee provides swift integration with advertising platforms and implements basic solutions to optimize business advertisement needs. Among other smart features, it hosts an in-house team of marketing experts to optimize accounts so you can get a personalized business strategist, a data expert, a growth hacker all in one platform.
HeraldBee’s managed services optimize your Google Shopping feed and ads ideally helping clients generate up to 60% more leads from online advertising with up to a 25% reduction in cost per click.
The software’s multifunctional algorithm was founded by the Polish National Center of Research and Development to help you focus better on your businesses and take the weight of ads management.
Pricing: Based on account analysis; request required.
3. Blue Winston
Blue Winston is an affordable feed-driven Google Shopping ad management and automation tool, usable in any country.
Blue Winston offers automated ad creation for product groups, automated keyword generation, better shopping ad features than Google ads, and automated scripts for ad optimization. Blue Winston claims you can potentially increase ROI up to 500%, CTR up to 20%, and get a reduced cost of up to 30% per conversion.
Using the tool does not require professional training, an in-house team of experts set up each campaign and offer 24/7 support. Blue Winston offers the lowest prices on the market with an offer of a 30-day Free Trial period with free Pilot Campaigns.
Pricing: From $68 pm
4. DataFeedWatch
Data Feed Watch is a feed marketing solution combining data transformation to aid merchants and agencies to grow exponentially and succeed on many major eCommerce channels.
With Data Feed Watch, you can boost up your listings with feeds fully integrated with 200+ eCommerce channels. You can create ads, and distribute your products all from one platform. You can synchronize your business with marketplaces and increase sales on Google, Amazon, eBay etc.
Data Feed Watch can also automatically generate keywords and Search campaign text ads for each product in a catalog while presenting product-level analysis for ad performance insights. You can monitor and compare competitor prices to strategize sales and save up to 20% on Shopping Campaigns by connecting to the CSS Platform.
Data Feed Watch also offers unique subscription offers when your business can choose to pay based on growth and the subscription plans can be scaled up or down at any time. You can also choose their 15 Day Free Trial version to decide if this is the right fit for you.
Pricing: From $59 pm
5. AdScale
AdScale enables eCommerce stores to create and optimize ad campaigns across Google Search, Google Shopping, Google Display, Facebook, and Instagram.
AdScale uses unique data to target the right audience with the right products. Their intelligence module DataBox analyzes store orders, products, and customers for a customized, targeted experience. An AI optimization technology runs on top of Google and Facebook to optimize advertising campaigns across all media platforms.
You can get a 14 Days Free Trial with AdScale.
Pricing: From $49 pm
6. AdNabu
AdNabu promises to send keyword-rich Google-friendly data to Google to boost sales.
A Google Shopping Automation app for Shopify specifically, AdNabu improves product data feed with product-specific suggestions and customized Metafields. The app supports all popular Meta field apps and uses existing business data to improve feed accuracy.
AdNabu is a trusted app, hosting over 5000 Shopify stores. It’s easy to use and you can get an optimized Google Shopping Feed setup fast. First, connect your google account, create a feed, and then optimize feed to preference.
If you’re looking for something quick and efficient for Shopify, AdNabu is the app for you.
Pricing: Basic plan: $19/month, Advanced plan: $49/month, Ultimate plan: $299/month
7. Channable
Channable is a great software for feed management and PPC, especially for Google Shopping product feed management. You can choose to optimize your feed and place your business on some of the largest eCommerce channels and generate automated PPC campaigns, all with one software.
With Channable’s tools, your business is automatically integrated with marketplace product listings and you receive various built-in templates with over 2500 comparison websites and affiliate platforms. You can also auto-produce ads for Google and Microsoft product listing ads.
Channable will manage product feeds and create PPC Campaigns based on business data feed and simultaneously advertise based on availability.
Pricing: From $119pm
8. FeedOptimise
FeedOptimise allows clients to manage and optimize product data feed in real-time. They offer Google PLA management, monitoring, performance optimization, master product feed creation, and website data scraping.
With FeedOptimise, you can ensure that your data feed is in shape, up-to-date, and contains relevant information. You can get automated profitability control with the system’s surveillance on product performance and have your cross-platform data feed completely managed and accounted for. Their system is designed for auto-optimization to yield best results.
FeedOptimise is fast and easy to use and globally available with compatibility across various platforms.
For a test run, you can get a 30-Day Free Trial.
Pricing: From $57 pm
9. AdFix
Leveraging experience with a vast number of eCommerce businesses, AdFix helps you choose the right strategy for your campaign. AdFix will analyze your business, and provide recommendations based on your specific needs to optimize your strategies.
Their services include but are not limited to:
- Finding the right audiences for the right products
- Ad management, search engine management
- Google re-marketing management
- Facebook re-targeting management.
They have a complete transparency policy so you can know exactly how much you will be spending each month; you can track expenses and prevent money leakage on AdWords and Facebook, and you will receive constant insight on campaign performance.
AdFix has advised and managed over 500 successful campaigns across the US, Europe, and Australia.
Pricing: Based on business account analysis. Request required.
10. Sales & Orders
Sales & Orders strive to help companies grow. Officially recognized by Google, Microsoft Advertising, and BigCommerce, they are a leading platform in aiding merchants to succeed online.
They offer Google Shopping product feed management tools to optimize data to increase relevance and boost sales. They have in-house Google Shopping management experts ranked #1 among Partners for their services and hyper-optimized Search ads. You can cut back on valuable time with automation and make updating bids and adding new products efficiently.
Pricing: From $25 pm
Final Thoughts
If you’re looking to boost online sales and grow your Google shopping ads management locally or globally, these are some of the best Google Shopping Automation tools on the market. This list should hopefully point you in the right direction in selecting the best tool for your unique needs.
