When you’re planning your SEO strategy for the year, it’s important to know who your competition is and what keywords they are targeting. This will help you determine where you should focus your own efforts and give you some insight into what kind of traffic you can expect to compete for. This article will focus on what tools you can use and highlight some of their benefits.
What are competitor keyword research tools and why does your business need to use one to maximize your chances of success?
Competitor research tools are used to spy on your competition by identifying the list of keywords they are targeting and their ranking positions on search engine. This information can then be used to improve your own website’s ranking for those relevant keywords, and hopefully steal some of your competitor’s traffic in the process.
These tools are a great way to quickly identify relevant keywords your competitors use in their content. They can be used to see what topics your competitors rank for and what types of content they’re writing about so that you can create similar pieces yourself. By doing this, you’ll have an idea of how well each piece does without the time or resources needed for extensive testing on those same topics.
This competitor analysis will help you identify your competitors’ keyword strategies, strengths, and weaknesses so that you can develop your content strategy.
Benefits of using competitor keyword tools
- Researching keyword is important if you want to succeed with your content marketing strategy, because it will help you create something that your audience wants while increasing organic traffic to your website.
- Helps you find new and long-tail keywords to target, ones you may not have thought of before.
- Identify potential link opportunities from high authority websites
- You get to see what positions your competitor’s websites rank in Google for those keywords.
- Helps you reach more customers using common keywords
- Shows you keyword difficulty, so you don’t have to use competitive keywords
Top 8 competitor keywords research tools
If you’re looking for a comprehensive list of competitor keyword research tools, here are eight of the best:
Shopspook
Our unique (and the only) Google shopping spy tool provides you with PLA SERP analysis reports to help you with effective Google shopping competitor research (find all the top products and merchants in your niche in 5 minutes) your competitors’ and our new ecommerce competitor keyword research tool shows you the top Google shopping ads keywords that any competitor is appearing for in the Google results in the USA. You will discover thousands of best-performing keywords for your niche, and you can easily extract organic keywords using this tool. You can then leverage the keyword list in the content you create or your shopping ads to increase your performance.
Our keyword tool also works for normal competitor keyword research for non-ecommerce campaigns and marketing research as it can get organic as well as normal text ad keywords for any niche. Its also way cheaper than the other tools for this purpose!
Pricing: $9
Link: Shopspook
SEMrush
SEMrush is a popular all-in-one SEO toolkit with a competitor keyword research tool. You can see what keywords your competitors are targeting, how much traffic they are getting from those strategic keywords, and even what positions their websites rank in Google for those terms.
Pricing: $119.95 / $229.95 / $449.95 (monthly)
Link: Semrush
Ahrefs
Ahrefs is another comprehensive SEO suite with a powerful competitor keyword research tool. In addition to viewing the top competing pages for any given keyword, you can see how your competitors’ sites rank on Google and other search engines. You get to analyze your competitors thoroughly with this powerful tool. You can also check out the backlinks pointing to their site and determine who links to them and how healthy those backlink data are.
Pricing: $99 / $179 / $399 / $999 (Monthly)
Link: Ahrefs
SpyFu
SpyFu is a competitor keyword research tool that provides both competitive data and detailed analytics reports. You can view the monthly search volume for each keyword, as well as how many times they were entered into Google by people who searched for something else entirely. It also shows domain authority for those terms, their organic click-through rates (CTR), and more. You get to stay up to date with keyword tracking and custom reports.
Pricing: $39 / $79 / $299 (Monthly) / $33/ $58 / $199 (Annually)
Link: Spyfu
KWFinder
KWFinder is another great competitor keyword research tool with competitive data including estimated search volume and difficulty ranking for that term in Google’s index. The site also offers an SEO dashboard where you’ll find all sorts of useful information about your website, including rankings for all of your target keywords. With this SEO tool, you can easily find valuable keywords that you can rank for.
Pricing: $49 / $69 / $129 (Monthly) / $29.9 / $39.9 / $79.9 (Annually)
Link: KWFinder
SERPstat
This is a great all-in-one tool for competitor keyword research. It has a massive database of high-volume keywords and data on each website’s organic search traffic, ranking, and AdWords competition.
Pricing: $69 / $149 / $299 / $499 (Monthly) / $55 / $199 / $239 / $399 (Annually)
Link: SERPstat
iSpionage
With this tool, you will easily find out what your competitors are doing with their PPC campaigns. You can see where they’re advertising, which ads work best, and how much they spend on each ad. Basically, you can steal your competitors’ traffic and uncover their conversion strategy.
Pricing: $59 / $99 / $299 (Monthly) / $50 / $84 / $254 (Annually)
Link: iSpionage
KeywordTool
This is another great tool for finding popular keywords. It has a database of over 750 million keywords and can generate keyword ideas based on your website’s URL, competitor websites, or by typing in a keyword. The free version of this tool can generate up to 750+ keywords from Google autocomplete in seconds.
Pricing: $89 / $99 / $199 (Monthly) / $69 / $79 / $159 (Annually)
Link: Keywordtool
Keywordseverywhere
This is your go-to tool if you want to get keyword data right in your browser. It shows you the search volume and CPC for real keywords and how competitive that keyword is on Google AdWords.
Pricing: $10 / $50 / $100
Link: Keywordseverywhere
If you’re investing time to run keyword research for your business, then it’s imperative that you use software tools that offer largely accurate and consistent results. Doing keyword research manually is simply too time-consuming.
Ultimately, a competitor keyword analysis tool is only as good as the data it provides. There are many keyword research tools out there, some are good and some are not so good. Each site offers different information and has its strengths. Focus on using the tools with the most useful data for your needs. And when you’re done, you’ll have a head start towards ranking higher than your competition.
